Today, Amazon announced that it will start using Generative artificial intelligence (AI) to help people help sellers quickly build listings on Amazon’s website. Now, sellers will be able to use AI to create product titles, bullet points, and descriptions of products. Amazon hopes this new set of generative AI capabilities will simplify how Amazon sellers create more thorough and captivating product descriptions, titles, and listing details. These new capabilities will make it faster and easier for sellers to list new products as well as enrich existing listings, helping customers more confidently make purchase decisions.
“With our new generative AI models, we can infer, improve, and enrich product knowledge at an unprecedented scale and with dramatic improvement in quality, performance, and efficiency. Our models learn to infer product information through the diverse sources of information, latent knowledge, and logical reasoning that they learn. For example, they can infer a table is round if specifications list a diameter or infer the collar style of a shirt from its image.” Said Robert Tekiela, vice president of Amazon Selection and Catalog Systems.
Amazon says it also hopes that by having more thorough product descriptions also helps improve the shopping experience. According to Amazon, customers will find more complete product information as the new technology will help sellers provide richer information with less effort.
Sellers will now beable to enter a brief description of the products in a few words or sentences. From there, Amazon will generate high-quality content for their review. Sellers will be able to refine these if they want to, or they can directly submit the automatically generated content to the Amazon catalog.