Today Amazon reported their 4th quarter 2018 numbers and eMarketer used these numbers to project out what Amazon will do in 2019. According to Amazon net sales increased 20% to $72.4 billion in the fourth quarter, compared with $60.5 billion in fourth quarter 2017. Operating income increased to $3.8 billion in the fourth quarter, compared with operating income of $2.1 billion in fourth quarter 2017.
According to eMarketer Amazon should top 55.7 million Fire TV users in 2019 up nearly 15% over the 2018 numbers. eMarketer also predicts that Amazon Prime Video will have 96.6 million viewers in the United States an almost 9% jump over the same period last year.
“We expect that Q4 results will show a continuation of the margin expansion story we’ve seen play out for Amazon over the past several quarters. Advertising has been an increasingly important driver of this story, and the intensely competitive holiday environment should only add fuel to this fire.” Said eMarketer Principal Analyst Andrew Lipsman,
“Thanks to the growing devotion of its advertisers, Amazon’s ad business is growing robustly. Fourth quarter results are expected to reveal an ad player that is on its way to eventually challenge Facebook for the No. 2 spot. It’s also slowly chipping away at search ad dollars that were once going to Google.” Said eMarketer Senior Director of Forecasting Monica Peart.
For all of 2018 Amazon said net sales increased 31% to $232.9 billion, compared with $177.9 billion in 2017. Operating income in 2018 increased to $12.4 billion, compared with operating income of $4.1 billion in 2017.
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