One of the biggest issues with buying online is trying to figure out if this product is any good or not. Now Amazon wants to use AI to give you a summary of the reviews on Amazon, according to a report from CNBC.
This new AI system looks at the good band bad reviews and summarises common themes in the reviews. For example, if a lot of reviews talk about leaking issue, you will find the AI review bring that up. If a ton of reviews talk about the high quality of the product, that will be pointed out in the summary.
This is one more example of how Amazon has been working to make reviews on Amazon even better. Recently Amazon has even been working to crack down on fake Amazon reviews. Amazon has even legally gone after groups offering 5-star reviews for a price. Now Amazon hopes this AI system will lp make reviews even better.
For now, these AI reviews only seem to be showing up for select products and, so far, only on mobile. Hopefully, this new program will roll out to more devices and products soon.
The good news is if you don’t trust the AI summary, you can still see all of the reviews so you can read them for yourself. This will allow you to decide which reviews you trust and which ones you do not.