Amazon Wants to Make The Fire TV Home Screen More Personalized





Image of an Amazon Fire TV Smart TV

Today at the Stream TV Show in Denver, Cord Cutters News had an opportunity to chat with Charlotte Maines the Director of Advertising, Monetization, and Engagement, Amazon Fire TV. She has been on the Fire TV team since it first launched back in 2014 and now helps oversee all aspects of the Fire TV. 

During our interview with Charlotte Maines, we talked about the future of the Fire TV and how the home screen will become more personalized. This comes as just over a year ago, Amazon rolled out a new Fire TV home screen with more rows of content recommendations. Now Amazon says they want to make this new home screen and the Fire TV even better by making it more personalized.

Charlotte Maines stopped short of going into details about how they will make the Fire TV home screen more personalized. However, it is easy to see how Amazon can take all of the data they have on what you watch to bring more relevant content to each Fire TV user.

Already Amazon uses what you watch to recommend more shows and movies to you. Now it seems Amazon wants to take that data to hopefully only show movies and TV shows you are interested in on the home screen.

One of the main complaints about streaming is how hard it can be to find what you want. If Amazon is successful in using its data to bring more relevant content to Fire TV owners it could help remove one of the main complaints about cord cutting.

This more personalized home screen is likely not to happen over night. Amazon says they plan to take what they have now and refine it to become more personal. This will help Amazon not only offer but a better streaming experience but also possibly sell more subscriptions, rentals, and season passes.

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