Recently Amazon rolled out a new streaming service called Music Unlimited, which for one low monthly fee gives you access to tens of millions of songs. The release of the Music Unlimited service raised the question of what would a Video Unlimited service look like?
Amazon is probably one of the few companies that could pull of a Spotify of television shows and movies. Amazon already has access to millions of movies and TV shows for rent and sale.
What Would Be Included?
So what would this likely look like? The dream here would be a video service that will not only give access to movies but also to TV shows the next day. This service would also offer a huge back catalog of popular shows and movies.
Amazon Unlimited would be the service that offers next-day episodes of popular TV shows and a large catalog of movies. Think the best of Hulu and Netflix put into one service.
So what do we think this would cost? It would likely cost in the $20 to $30 range in addition to an Amazon Prime subscription. Cost is just an estimate based off of the cost of similar services such as Hulu and Netflix.
What Will Prevent This?
So the question is why has Amazon not released an Amazon Video Unlimited Service? The main issue is likely content deals. Many content owners, such as CBS and HBO, have their own streaming service that they want people to subscribe to. FOX, ABC, and NBC have deals with Hulu and a service like Amazon Video Unlimited would likely break their contract with Hulu.
Could an Amazon Video Unlimited Service Happen?
Yes but it is less likely. The music industry has struggled for years and there are already a range of similar services out there. So creating a Music Unlimited service was easy because there was an industry interested in having it happen.
Unlike the music industry the television industry is not in the same position. Television is worried about ending in the same position that music is in. They want to make sure they retain control over their contentsomething the music industry lost control of.
So sadly we think an Amazon Video Unlimited service is unlikelyat least for now.
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