Amazon has long been a leader in digital movie rentals and now they are not only dominating the market for digital movies but they are also dominating all movie rental services—even Redbox.
According to a recent Digitalsmiths study, this Tivo-owned research company’s second quarter 2016 survey showed Amazon Video is now the number 1 place people rent movies in the United States. Not only are they the number 1 movie rental service in America, but they also rent more movies than iTunes, Google Play, and Vudu combined.
Here are the top rental services:
- Amazon Video: 16.3%
- RedBox Kiosks: 15%
- iTunes: 8.3%
- Google Play: 5.6%
- YouTube Movies: 2.5%
- Vudu: 2.1%
- CinemaNow: 1.3%
- Flixster: 0.9%
- Other: 1.9%
Although the study shows Amazon growing from 15.6% in 2015 to 16.3% in 2016, overall fewer people are renting movies. Both iTunes and Redbox saw a drop in rentals, and the number of people who do not rent movies grew from 61.7% in 2015 to 63.6% in 2016.
According to the survey 46.9% of people who rent movies on average spend between $1 and $8 a month on movie rentals.
Even though Amazon Video has seen growth there seems to be a steady but slow move from renting to subscribing to services such as Netflix that offer a range of movies for one monthly payment as movie rental services saw a -1.9% drop over the same time in 2015.
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