Amazon Video Is Now More Popular Than Red Box & iTunes




1401x788-mozart-in-the-jungleThe video rental market is a billion dollar business in the United States, and it now has a new king. The days of Blockbuster and other video stores are long gone, but video rentals are still a big market with kiosks, like Redbox, and streaming, like iTunes and Amazon Video.

Digitalsmiths, a Tivo-owned research company, today released their quarterly study of cord cutting and for the first time Amazon has topped Redbox and iTunes to dominate the market.

Here are the top rental services as of the fourth quarter 2015:

#1 Amazon: 16.2%
#2 Redbox Kiosk (at stores): 13.1%
#3 iTunes: 7.7%
#4 Google Play: 4.9%
#5 YouTube Movies: 3.1%

Other services include Vudu, CinemaNow, and Flixster.

PayPerRentalThe study also shows that most people spend between $3 and $11 a month on video rentals.

The real interesting point is looking at the continued decline of Redbox. In the first quarter 2015 Redbox controlled 18.4% of the market and was the number 1 rental service. Now they have dropped down 5.3% to 13.1% in the fourth quarter 2015.

iTunes has also lost market share in 2015 dropping from 9.0% in the first quarter 2015 to just 7.7% in the fourth.

Overall the rental market for movies dropped down 4.8% over 2015 as people move away from pay-per-movie to subscription services that allow them to watch a range of content for a monthly fee. With this decrease in rentals it is impressive to see Amazon’s market share grew in 2015 from 15.8% to 16.2%.

If you could take anything away from this report it would be this is just one more sign that the way people enjoy movies is changing. No longer are people happy to rent a movie one at a time as they move over to subscription services.

Please follow us on our Facebook and Twitter pages for more news, tips, and reviews.

Have a question or need some cord cutting tech support? Join our new Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.