Amazon Video Starts Rolling Out a New Roku Channel




Roku Streaming Stick w_remoteRecently Amazon started testing a new Amazon Video Channel for Roku Streaming Players, which takes the Roku and turns it into a Fire TV.

Some lucky Roku users have had the new Amazon Video Roku Channel for some time. Now Roku and Amazon have started to roll it out to more devices including the new Roku models.

If you have ever used the Fire TV you will be right at home in the new Amazon Video Channel. The grid layout has been replaced with a new row-based system, and you can now sort what content you see. This will allow you to only see Prime content, videos you own, content available to buy or rent, or all of it at once.

There are some drawbacks because some users may not enjoy the new layout. One area I wish they would change is the Content tab. In the old Roku Channel you could view a row of movies you own and a row of TV shows you own on the screen at once. Now instead of getting two rows—one for TV shows and one for Movies—you just get a single row. You can sort it to show “just movies” or “just TV shows” but it adds an extra step to the process.

Overall we enjoyed the new channel but did find it slow at times and the new requirements to confirm you want to go back to the Menu when playing a video was annoying.

If you have not received the new Amazon Video Roku Channel sit tight. It seems to be slowly rolling out to new and old Rokus.

You can see our full review of the new Amazon Video Roku Channel here:


Please follow us on Facebook and Twitter for more news, tips, and reviews.

Need cord cutting tech support? Join our new Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.