Amazon Is Reportedly Looking at Live TV Service




Reports of Amazon looking at getting into live TV have been floating around since 2015. So what do we know, and what is likely to happen? Let’s take a close look at Amazon’s live TV service.

Early Reports

Reports of Amazon talking with “big players” in network television first appeared almost exactly one year ago this week. The Motley Fool reported that Amazon and AMC and ESPN were in talks back on February 28, 2016.

What happened? The talks could still be underway. Sling TV reportedly started getting rights for networks 2 years before it publicly announced the service. The process of getting rights to stream live TV is often a slow one that can easily take a year.

Not only does it take time get the rights but it also takes time to build the service. The last thing a company like Amazon would want to do is rush its live TV service. So even if it got the rights, it is not out of the question to take a year to build a well done streaming service.

More Recent Reports

Recently we have started to hear reports that Amazon is working on getting rights to stream live sports from a variety of leagues. It seems Amazon wants to sell subscriptions that will grant rights to stream games from sports such as the NBA.

This seems to be a response to Twitter’s recent success after getting rights to the NFL and Pac-12 games.

What is happening?

The best we can tell is Amazon at least is in talks for a live TV service. It has been some time since we heard of them creating a service deal with channels such as ESPN and AMC. It is possible that the deal is done or it fell apart.

The more recent reports of Amazon getting rights to sports are more in line with Amazon’s efforts to push Amazon Channels. Amazon Channels allow Prime subscribers to pay a little extra to get access to more content. You can almost see Amazon offering a $10 a month option to NBA games for example.

Although nothing is set in stone, Amazon’s efforts to get into live TV are something every cord cutter should keep an eye on. If anyone could do à la carte TV or sports Amazon is one of the few companies that could pull it off.

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