Amazon Renews Deal for Thursday Night Football Through 2022





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50 yard line stadiumThursday Night Football will be staying on Amazon Prime Video, thanks to a renewed deal with the NFL that will extend through 2022, beginning with the NFL’s planned return this fall.

The deal includes 12 games during the season, which will stream on both Prime Video and Twitch. Amazon will also have exclusive rights to one late-season game for each of the next three seasons. In the 2020 season, Amazon will have exclusive streaming rights to one Saturday game in the second half of the regular season.

“Amazon has become a trusted and valued partner of the NFL,” said Brian Rolapp, Chief Media and Business Officer of the NFL, in a statement. “Extending this partnership around ‘Thursday Night Football’ continues our critical mission of delivering NFL games to as many fans in as many ways as possible both in the United States and around the world.”

In 2019, Thursday Night Football had an average audience of 15.4 million viewers across all platforms, up 4% from 2018.

“We are thrilled to renew our Thursday Night Football deal with the NFL, and are excited to expand our relationship to include exclusive global streaming rights to an additional regular season game in 2020,” said Marie Donoghue, Vice President of Global Sports Video at Amazon. “We know Prime members and the Twitch community around the world love the NFL, and we remain committed to giving them the best and most customizable streaming experience possible, with a broad selection of premium content available at their fingertips.”

Terms of the deal were not disclosed. The previous deal, which began in 2018, cost Amazon $65 million annually. The new schedule will, obviously, only be in place assuming that the NFL can get back to the field for the upcoming season. In addition to streaming games, Amazon will also have rights to content including the docuseries “All or Nothing.”

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