If you are searching for the Fire TV box on Amazon you will have difficulty finding it. Today Amazon removed the Fire TV box from their Amazon.com search; Even the refurbished Fire TV boxes are no longer listed on the Amazon search.
AFTVnews.com is reporting a trusted source has said the new Fire TV will be announced September 17th for deliver y by the 30th of September 2015. This move will get the new Fire TV out before the Apple TV hits the market.
While we do not have any other confirmation, you can expect we will have full coverage of the new Fire TV, including a special podcast to go over everything we know, once the official announcement has been made.