Amazon recently launched a new free ad-supported streaming service called Freedive. This service runs through the Amazon-owned IMDb website. At launch, Amazon promoted the service as being available on Fire TVs and online. Now overnight Amazon updated their Roku channel to add free ad-supported movies.
Now Amazon is rebranding IMDb Freedive as IMDb TV and is launching the service in Europe later this year. Amazon also announced new deals with Warner Bros., Sony, and MGM Studios to add more movies and TV shows to IMDb TV.
“With IMDb TV, viewers have discovered TV the way it ought to be – a free collection of premium TV shows and movies available anytime,” said Mark Eamer, Vice President of IMDb TV. “We deliver a top quality discovery experience that makes it easy to be entertained. With more titles than ever before coming to IMDb TV and our upcoming European expansion later this year, we’re excited for customers to tune in and enjoy all that IMDb TV has to offer, all at no cost.”
“Our Fire TV customers are always looking for compelling content at a great value. In fact, usage of free, ad supported apps has increased by over 300 percent in the last year,” said Marc Whitten, Vice President of Fire TV. “IMDb TV brings some of the best free content into the living room and we’re excited that our U.S. customers now have access to even more free TV shows and movies through the app and that customers in Europe can soon enjoy this great service on the biggest screen in their home.”
IMDb TV comes built into the Fire TV and is available inside the Amazon Prime Video app on devices like Roku, Apple TV, and more. You may need to hunt for it as it will be one of the rows of content buried far down in the Amazon Priem Video app.
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