Original programming has become a major selling point for streaming services. A hit original show can change a service from an afterthought into a major player in the world of streaming. Now Amazon wants to double down on its original programming by speeding up the rate that it launches original shows.
Recently Amazon Studios VP Roy Price sat down with Deadline to talk about Amazon’s original programming.
“The reality,” Price said, is that pilots “sort of slow you down… It’s another 10 months. Between sitting at a table saying that’s an amazing idea for a TV show and having a TV show on the air, it’s normally 12-18 months. But with a pilot it’s two years.”
He added, “The reality of the marketplace is it’s competitive and often you just have to go to series, both from a timing point of view and from a competitive point of view… We still have customer feedback, but will probably have fewer pilots for sure.”
This shift in programming brings Amazon more in line with what Netflix and Hulu have been doing: not offering a pilot to test the waters and sometimes upsetting fans when the show is not picked up. Now Amazon will dive headlong into an original show the same way Netflix does.
This is just a small part of the interview. Make sure to visit Deadline to read the full interview.
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