The fight for revenue is growing in the world of streaming and Amazon is joining other services like Hulu by showing ads when you pause your video. These ads will include placements for products Amazon sells.
Amazon subscribers will be able to avoid these ads if they pay an extra $2 a month for an ad-free version.
Amazon is trying to grow ad sales on the Fire TV and Prime Video. Last year Amazon’s Fire TV added full screen video ads when you start your device. In January Amazon added ads to all Prime Video subscribers unless an extra fee is paid.
With these new ads Amazon will show a carousel of products that customers will be able to scroll through to select the ads/products they are interested in.
The pause ads will also be shown during Amazon’s live sporting events as well as movies and TV shows.
Hulu was a pioneer in pause ads, but a growing number of streaming services have been testing them. This comes as companies struggle to find new revenue sources to offset the growing cost of content. Other services like Peacock and Max have also tested or are using pause ads.
These ads on Prime Video will not only show products but also let you buy them directly from Amazon.
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