Amazon Prime Video has been in second place for some time now behind Netflix; however, it has been slowly pulling farther ahead of third place finisher Hulu.
The likely reason behind Amazon’s strong lead over Hulu is the fact that Amazon offers more than just movies and TV shows: you also get music, books, free 2-day shipping, and more. This offering is attractive to its subscribers as consumption of music, videos, and ebooks doubled in 2016 over 2015.
Part of this has to be the fact that Amazon rolled out Prime Video in more countries. Prime Video is now automatically available at no additional cost to Amazon Prime members in Belgium, Canada, France, India, Italy, and Spain, in addition to its previous markets of the United States, United Kingdom, Germany, Austria, and Japan. If you live in one of 200 other markets you can subscribe to Prime Video as a standalone service.
The other reason is Amazon continues growing its catalog of high quality original content. In fact, this year Amazon Studios was nominated for 11 Golden Globes.
Amazon is in a unique position compared to Netflix and Hulu. Amazon made it clear recently that it doesn’t care if Prime Video makes money as it sees it as a way to sell more stuff on Amazon. Hulu and Netflix are forced to not only make great content and offer a great service but also to make money from it.
Can Amazon keep up the strong growth in 2017 now that it has rolled out worldwide?
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