Amazon’s streaming platform Prime Video is on a roll in the UK. In fact, Prime Video is the fastest-growing streaming service in the UK according to new research by Kantar.
The data shows that Prime Video gained about 700k new subscribers between October-December 2021, making up about 45% of all new subscribers during that timeframe. On the other hand, Netflix added just 70k new subscribers in that period.
If Prime Video’s growth pattern continues on track, the service will take over Netflix as the number one streaming service in the UK by 2024.
Meanwhile, Disney+ currently in second place in terms of growth. The service added about 19.3% of all new subscribers, which is around 280,000 new subscribers in the final three months of 2021. Recently, Disney+ has been pushing marketing in the UK to promote the service as more than just kids content, promoting shows like The Walking Dead, and Pam and Tommy.
Like every time we mention subscriber numbers, It is important to remember that Prime Video is included with a an Amazon Prime Membership, so not everyone is actually watching the content on the service. Netflix still remains the platform with the most engaged viewers.
In the UK, Prime Video costs £5.99 a month as a stand-alone service, and £7.99 a month or £79 a year for full Prime benefits including one-day delivery and music streaming.