Amazon Makes The Fire TV More Personalized




Ever wish your Fire TV could give you notifications when new content you may like is available? With the Fire TV gave better recommendations? Well starting today Amazon has updated the Fire TV to give better recommendations and added notifications.

Here is what Amazon just posted about the new features:

New Personalization With Recommendations:

The Recommended For You row uses Amazon’s recommendation engine to display apps that are more likely to be of interest to each individual customer. Just like the website, the Recommended For You row considers user preferences, affinities, and past activities to surface content that is truly relevant to the individual customer. This means that we’ll recommend your app to the customers who are most likely to appreciate and download it, leading to a deeper engagement.


In addition to the new interface, for the first time ever, you will be able to directly engage your customers on Fire TV by using notifications. The standard Android notification mechanism drives this capability, so using notifications in your app or game is a straightforward process.  Now, depending on the specifics of your app or game, you can use notifications to engage customers when new content is available in your app, like new episodes to an existing series, or a brand new functionality or feature. If you are a game developer, notifications can help keep your customers informed when there are new levels in a game, new game-packs available, or new badges or rewards are earned. To get started with notifications, specify a PendingIntent as you would in any Android application, giving you flexibility to drive specific actions. All the details you need to get started with notification on Fire TV are outlined in our documentation. Notifications are enabled by default and images are supported, helping you create more engaging communication with your customers. All notifications will be shown in the dedicated Notification Center, where customers will be provided with visual cues to learn that they can expect to hear directly from the developers of their favorite content within the Notification Center.

Hopefully these recommendations will be improved over the older system of recommendations that at times didn’t seem to lineup with many users viewing habits.

Here is our hands on review of the new Fire TV OS.

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