Amazon Launches New Fire TV Stick 4K Max and First Ever Amazon Branded TV




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Today, Amazon launched its new lineup of Fire TV devices, including a new Fire TV stick, the first ever Amazon-built smart TVs, and a new line of 4K Fire TVs.

“We’ve reimagined what a TV can do by building it with two of our most popular experiences at the core—the intelligent always-available power of far-field Alexa, and Fire TV’s content-forward approach to entertainment,” said Daniel Rausch, Vice President, Amazon Entertainment Devices and Services. “Our new Fire TV Omni Series smart TVs, with hands-free access to Alexa, make controlling your TV faster, simpler, and more natural.”

Here are the new products from Amazon.

Fire TV Omni Series

The new Fire TV Omni Series is available in 43”, 50”, 55”, 65”, and 75” model sizes, with 4K Ultra HD (UHD) resolution, as well as support for HDR10, HLG, and Dolby Digital Plus. The 65” and 75” models feature a slim bezel that blends seamlessly into your home décor and added support for Dolby Vision.

The Omni Series integrates the Fire TV experience and includes hands-free Alexa controls. With Fire TV Omni Series and Alexa Home Theater, you can wirelessly connect Echo devices such as the Echo Studio for Dolby Atmos, or pair other Echo smart speakers for immersive sound.

New Alexa features include personalized recommendations by asking “Alexa, what should I watch?” which will launch in beta this year, “Alexa, play something from Netflix,” in partnership with Netflix this fall, and “Alexa, play TikTok,” to bring the mobile app to your TV soon in the U.S. and Canada.

The Fire TV Omni Series will be available in 43” ($409.99), 50” ($509.99), and 55” ($559.99). The Fire TV Omni Series with Dolby Vision will be available in 65” ($829.99), and 75” ($1,099.99). Starting today, you can save $110 on the 50” Fire TV Omni for a limited time during the introductory period.

Find them on Amazon here – preorders are open now.

Amazon Fire TV Stick 4K Max

The all-new Fire TV Stick 4K Max includes many of the new Alexa voice features, 40% more power than Fire TV Stick 4K, a new quad-core 1.8GHz processer, and 2GB of RAM, so your apps start faster and navigation is more fluid. It is the only streaming media device that supports Wi-Fi 6 under $179 for smoother streaming in 4K and cloud gaming with Amazon Luna.

Fire TV 4K Max supports 4K UHD, HDR, and HDR10+ streaming, as well as Dolby Vision and Dolby Atmos. It comes with the latest Alexa Voice Remote and is Amazon’s first streaming stick to offer Live View Picture-in-Picture. Like the Fire TV Omni Series and 4-Series, Alexa Home Theater is enabled, so you can wirelessly connect with Echo Studio or a pair of Echo (4th Gen) smart speakers for immersive sound, including multichannel Dolby audio formats.

Find it on Amazon for $54.99 – preorders are open now.

Amazon Fire TV 4-Series

The Fire TV 4-Series combines 4K UHD resolution with HDR10 and HLG for beautiful picture quality on 4K TV shows and movies. The lineup includes 43”, 50”, and 55” model sizes, and features a fully-integrated Fire TV experience that is always adding new features, smart home capabilities, and more. The Fire TV 4-Series supports many of the same Alexa experiences as the Fire TV Omni Series, which you can access by using the Fire TV Alexa Voice Remote.

The Fire TV 4-Series will be available in 43” ($369.99), 50” ($469.99), and 55” ($519.99). All TVs will be available next month in the United States, exclusively at Amazon and Best Buy. Starting today, you can save $110 on the 50” 4-Series models for a limited time during the introductory period.

Find them on Amazon here – preorders are open now.

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