Amazon is trying to get kids hooked on Echo early, and is tapping Disney and Marvel to help with its new Echo Pop Kids smart speakers.
The Echo Pop Kids are the latest iteration of its child-friendly smart speakers, following up on the popular Echo Dot Kid edition. The company unveiled the two versions, which employ images of Marvel’s Avengers and Disney princesses, respectively. The speakers cost $49.99, $10 less than the Echo Dot Kids Edition.
The Echo Pop Kids joins a lineup of devices and an upgraded version of Alexa that were unveiled at Amazon’s fall devices event on Wednesday.
The Echo Pop Kids also comes with six months of Amazon Kids+, which offers a bundle of programming and kids.
Here is how Amazon describes these new Echo Pop Kids:
- MEET ECHO POP KIDS – Smart speaker with Alexa featuring Disney Princess and Marvel’s Avengers designs, made for kids (not a toy). Stream kid-friendly songs from Amazon Music, Apple Music, Spotify, and others. Enjoy Disney Princess and Marvel’s Avengers Themes available on Echo Pop Kids with Amazon Kids+. Includes silicone sleeve.
- INCLUDES 6 MONTHS OF AMAZON KIDS+ – A digital subscription designed for kids aged 3-12 to safely learn, grow, and explore. Kids can enjoy kid-friendly Audible books, interactive games, fun Morning Routines, and educational Alexa skills. After 6 months, your subscription will automatically renew every month starting at just $4.99/month plus applicable tax. You may cancel any time by visiting the Amazon Parent Dashboard or contacting Customer Service.
- EASY-TO-USE PARENTAL CONTROLS – Alexa will automatically give kid-friendly responses and filter explicit songs. You can also set daily time limits and review activity in the Amazon Parent Dashboard.
- FOR GROWING INDEPENDENCE – Kids can take charge of their daily activities by setting up timers and alarms, turning off compatible smart lights, calling parent-approved friends and family, asking Alexa for homework help, listening to Audible books or bedtime stories, and more.
- SAY HELLO TO HEY DISNEY! – Hey Disney! is the all-new voice assistant for Alexa that lets kids have fun with some of Disney’s most beloved characters. Get the weather with Mickey, set a reading timer with Dory or Olaf, listen to their favorite Disney stories, and more. *Available with Amazon Kids+ subscription.
- DESIGNED TO PROTECT YOUR PRIVACY – Amazon is not in the business of selling your family’s personal information to others. Built with multiple layers of privacy controls, including a mic off button.
- 2-YEAR WORRY-FREE GUARANTEE – If it breaks, return it and we’ll replace it for free.
- DESIGNED FOR SUSTAINABILITY – This device’s fabric is made from 100% post-consumer recycled yarn and aluminum is made from 80% recycled aluminum. 99% of this device’s packaging is made of wood fiber-based materials from responsibly managed forests or recycled sources.