Across four major annual reputational rankings polling consumers focusing on favorability, trustworthiness, visibility, and innovation, Amazon was at the top of the list for having a reputation as the most trustworthy tech brand overall, which is none too surprising considering the company boasts over 300 million active members.
The full reports are available to download or view on each organization’s website and, fair warning, are quite lengthy. Check out a breakdown of the highlights below.
This month, Harvard CAPs Harris Poll completed an online survey asking 2,004 registered voters what they thought of different institutions. The responses favored Amazon over all other companies in addition to government institutions such as the U.S. military. The company netted a 78 percent favorable score.
The Morning Consult ranked Amazon as the most trusted tech company in the U.S. and the third most trusted brand overall. The poll included opinions from thousands of consumers comparing thousands of companies’ net trusts.
The Axios Harris Poll surveyed 16,310 U.S. citizens to gauge “top-of-the-mind awareness of companies that either excel or falter in society.” Another round of surveying was conducted on the top 100 companies “across seven dimensions of reputation” and concluded Amazon ranked number eight on the list. The company has remained on the Axios Harris Poll’s Top Ten list for the last 15 years.
And finally, the Boston Consulting Group also took a gander at what consumers thought of Amazon’s innovative tactics to stay ahead of its competitors. Focusing its survey on companies that have been consistently creating and delivering new products, ventured into new markets, and created new revenue streams, consumers ranked Amazon in third place.
What do you think of Amazon’s trustworthiness as a tech brand? Do you consider them among your top ten? Leave a comment to let us know what you think!