Today, Amazon announced that it would air 66 regular seasons NBA games, the Emirates NBA Cup, the entire postseason SoFi NBA Play-In Tournament, approximately one-third of the first and second rounds of the NBA Playoffs, plus Conference Finals in six out of 11 years.
This is a huge win for Amazon Prime as they will also become a strategic partner and distributor of NBA League Pass worldwide. This adds more sports to Amazn Prime streaming service along with NFL games.
With this NBA games will also air on ABC, ESPN, NBC, and Peacock. This means TNT will no longer be the home of the NBA starting in the 2025-2026 season.
“The digital opportunities with Amazon align perfectly with the global interest in the NBA,” said NBA Commissioner Adam Silver. “And Prime Video’s massive subscriber base will dramatically expand our ability to reach our fans in new and innovative ways.”
“NBA and WNBA basketball will serve as yet another cornerstone of the robust sports business our Prime Video team has built in just the last six years,” said Mike Hopkins, Head of Prime Video and Amazon MGM Studios. “When combined with our original films and shows; partner streaming services; licensed content; and rent or buy titles – our sports offering is a major driver of Prime Video’s evolution into a genuine one-stop shop for everything our customers want in video.”
“We are proud to be the first exclusive streaming partner for the NBA, bringing Prime members across the globe one of the most exciting and most popular sports in the world. With 66 regular season games, the NBA Cup, the Play-In Tournament, more than 20 playoff games every year, and NBA League Pass, we’re giving basketball fans around the world more ways than ever to watch the action,” said Jay Marine, Global Head of Sports, Prime Video. “Over the past few years, we have worked hard to bring the very best of sports to Prime Video and to continue to innovate on the viewing experience. We’re thrilled to now add the NBA to our growing sports lineup, including the NFL, UEFA Champions League, NASCAR, NHL, WNBA, NWSL, Wimbledon, and more. We are grateful to partner with the NBA, and can’t wait to tip-off in 2025.”
Warner Bros. Discovery, at the last minute, made a proposal to match Amazon’s offer and get those games, but the NBA says it failed to fully match the bid. Because of that, the NBA has decided to go with Amazon over TNT or Max. Warner Bros. Discovery says it will take appropriate action against the NBA.
Prime Video’s regular season NBA coverage will tip off at the start of the 2025-26 season with an opening week doubleheader, and will include Friday night games, select Saturday afternoon games, and Thursday night doubleheaders, which will begin in January 2026 after the conclusion of Prime Video’s Thursday Night Football schedule. Prime Video will present live NBA pregame, postgame and halftime shows as part of its coverage, with additional details around talent and production to be announced at a later date. Prime Video will also stream half of all NBA Summer League games, as well as a package of WNBA and NBA G League regular-season and postseason games.
Amazon will also be the home of the WNBA post-season games for the first time, including one first-round series each year, plus seven Semifinal series and three WNBA Finals over the course of the 11-year deal.
“Elevating our partnership with Amazon allows us to provide more games and access to fans who subscribe to Prime Video around the world at a time of historic interest in the WNBA and women’s basketball,” said WNBA Commissioner Cathy Engelbert. “Amazon has demonstrated its dedication to the growth of our sport throughout our current partnership and will now be a significant contributor to the long-term sustainability of the WNBA for the players, league and teams.”