Increasingly Amazon has been looking at how it can fill almost every need you have, from delivering products physically and digitally to offering internet service. Now Amazon is reportedly exploring the idea of taking on Google’s Chrome browser.
Recently Amazon started to email customers to see if they would be interested in using a browser on a desktop and laptop. Amazon already offers a browser on mobile devices, Fire TV, and Echo Show devices, but currently, the Amazon Silk Browser is not available on desktops and mobile devices. It first launched the Silk browser back in 2011.
A browser can be a very profitable tool for Amazon. First, Amazon could use it to push Amazon products and services. Secondly, Amazon can use it to collect data about their habits to better offer ads and services targeted at them.
Amazon is also looking at offering features like text-to-speech, syncing data across multiple devices, and privacy options like blocking third-party cookies.
Amazon recently has grown its ad market, and Amazon’s ad business made almost $38 billion in 2022. Having its own browser that more people use could dramatically grow that business.
Doing research does not mean this will necessarily launch a web browser, but it does mean Amazon is seriously thinking about it.