If you’ve been getting Prime shipping, video, or other perks because a friend or family member invited you through Amazon’s Prime Invitee program, heads up: Amazon is ending that program on October 1, 2025. First spotted at The Verge, Amazon is encouraging people who previously shared benefits through invitees to move into Amazon Family (its household-sharing option) or to sign up for their own Prime membership.
The Amazon move comes as more companies are cutting back on sharing, including password sharing. With more companies looking to boost revenue figures by adding subscribers, more services are implementing restrictions on subscribers.
Last month, it was reported that HBO Max is cracking down on password sharing. Reports indicate that the WBD streamer will be “more aggressive” in its messaging to out-of-household users. HBO Max is the latest streamer to crack down on password sharing after Disney+ and Hulu made headlines last year. Netflix, which once encouraged users to share passwords, has done a complete 180 by spearheading its crackdown in 2023, leading others to follow suit.
What’s Happening + Who It Affects
Amazon’s support page states that the Prime Invitee program will end on October 1, 2025, and that Amazon Family will replace the Invitee program as the company’s way to share certain Prime benefits. If you were getting Prime benefits because a Prime member invited you (an “invitee”), you are affected by this change.
If you want to continue sharing Prime benefits, you can use the Amazon Family replacement for the Invitee program next month.
What to Know About Amazon Family
Amazon Family (formerly Amazon Household) is the hub Amazon uses to share many Prime benefits and digital content with people in your household. It lets one Prime member share eligible perks, including Prime shipping, Prime Video access, and selected digital libraries, with other adults, teens, and children who live at the same primary address.
A single Amazon Family can include up to two adults, up to four teens (who were added before April 7, 2025), and up to four children profiles. Adults must sign in with their own Amazon accounts; teens get their own logins that require approval for purchases; children are added as managed profiles for parental control
Amazon Family itself is free to create, and only one adult in the household needs an active Prime membership to enable shared benefits. Be aware of limits and rules (for instance, household members must live at the same primary address).
Amazon Family Benefits
According to Amazon, Prime Invitees to an Amazon Family get the following:
- Fast and free delivery on Prime eligible items
- Access to exclusive Prime events and deals
- Prime Video (with ads)
- Prime Reading
- Access to third-party benefits (for example, Grubhub)
- Digital content such as audio books, eBooks, games, and more.
- Additionally, Prime members can share their Amazon Music Prime benefit with one other adult in their Amazon Family. This sharing allows both adults to enjoy ad-free listening on shuffle mode.
You can manage your Amazon Family on the Amazon Prime Membership page. Locate Share Your Prime Benefits and select Manage Your Amazon Family, and select Add Adult or Add Child.
Credit: The Verge