Amazon is Bringing HDR, Key Plays, & Other New Features to Thursday Night NFL Games





This Thursday will mark the Thursday Night Football on Amazon for the 2023-2024 NFL season. Now Amazon says they are bringing several new features to its stream. These features will include HDR, Key Plays, and more.

Here is everything new on Amazon’s Thursday Night NFL Games this year:

  • Native High Dynamic Range (HDR) productions
    • Prime Video will produce and deliver TNF in native High Dynamic Range (HDR) for the first time, upgrading the viewing experience for fans with greater contrast between light and dark, and more vivid colors. Prime Video’s ability to capture and distribute native HDR pictures is made possible by its arsenal of next-generation production equipment, unparalleled livestreaming technology, and a direct-to-consumer delivery that is not constrained by legacy systems present in traditional broadcasting.
  • Tested and Proven Livestreaming Technology
    • A combination of Prime Video and AWS technology manifest in a proprietary, end-to-end livestreaming solution that delivers ultra-low latency, eliminates drift, ensures synchronization, and delivers streams with unparalleled quality from the stadium to the screen in 10 seconds or less. This delivery speed matches—and often surpasses—what fans receive from traditional cable and broadcast networks.
  • Key Plays
    • Key Plays is a new feature that leverages artificial intelligence (AI) and machine learning to provide fans with an ability to view in-game highlights and key moments on demand while watching TNF on Prime Video. A bank of pivotal moments builds as the game progresses and offers viewers immediate access to a full rundown of the action.
  • Rapid Recap
    • Rapid Recap assists those who join the game in-progress and want to catch up on the action they missed before entering the livestream. Accessible after selecting “Watch,” Rapid Recap employs AI and machine learning to compile up to 13 highlights, with the full recap lasting no longer than two minutes. While viewing the rundown, viewers have the ability to either skip or rewatch big plays within the queue and jump to live action at any time.
  • X-Ray
    • X-Ray is an exclusive Prime Video feature that provides layers of information, allows viewers to track advanced Next Gen Stats powered by AWS, watch on-demand replays enhanced with player performance metrics, get team and player info, shop official NFL merch, and even predict the outcome of the game with Fan Polls.

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