Amazon announced today that it is improving its live TV viewing experience for Fire TV by more deeply integrating Hulu with Live TV, YouTube TV, and Sling TV. The three services will join nearly 20 other apps including Philo, Pluto TV, and Prime Video Channels.
Sling TV’s integration into the live TV section on Fire TVs began rolling out earlier this year. YouTube TV integration will begin rolling out today, with Hulu + Live following in the coming weeks.
“We’re excited to welcome SLING TV, Hulu + Live TV, and YouTube TV into our integrated suite of Live TV discovery features,” says Sandeep Gupta, VP of Fire TV. “We believe the future of Connected TV is one that brings live content forward, simplifies the streaming and OTT landscape, and enables customers to discover the programs they want to watch with ease.”
With time spent using vMVPD apps on Fire TVs set to double this year, the update is coming at the right time, allowing services to reach more customers and offering users a more streamlined streaming experience.
Andrew McCollum, CEO of Philo, another streaming service that has already been integrated on Fire TV’s live features says “Fire TV is hugely popular among Philo fans. Since integrating with Amazon’s live streaming discovery features, the number of active Philo users is up nearly 2.5x on Fire TV.”
With integration into Fire TV’s live experience, live content from each of the streaming services will be added to Fire TV’s live TV discovery features including the Live Tab, On Now Rows, and the multi-app Channel Guide.
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