Amazon Has Sold Over 200 Million Fire TV Devices





Today Amazon announced the 1st quarter 2023 earnings numbers that showed the Fire TV is still going strong. Amazon has now sold over 200 million Fire TVs worldwide since it launched.

Amazon also announced net sales increased by 9% vs the same time in 2022 to $127.4 billion. Amazon also reported a net income of $3.2 billion in the 1st quarter. This is compared to a net loss of $3.8 billion in the 1st quarter of 2023.

Amazon also has the Fire TV Cube and Fire TV 4K Stick Max on sale at its lowest price ever.

“There’s a lot to like about how our teams are delivering for customers, particularly amidst an uncertain economy,” said Andy Jassy, Amazon CEO. “Our Stores business is continuing to improve the cost to serve in our fulfillment network while increasing the speed with which we get products into the hands of customers (we expect to have our fastest Prime delivery speeds ever in 2023). Our Advertising business continues to deliver robust growth, largely due to our ongoing machine learning investments that help customers see relevant information when they engage with us, which in turn delivers unusually strong results for brands. And, while our AWS business navigates companies spending more cautiously in this macro environment, we continue to prioritize building long-term customer relationships both by helping customers save money and enabling them to more easily leverage technologies like Large Language Models and Generative AI with our uniquely cost-effective machine learning chips (“Trainium” and “Inferentia”), managed Large Language Models (“Bedrock”), and AI code companion CodeWhisperer. We like the fundamentals we’re seeing in AWS, and believe there’s much growth ahead.”

Here is how Amazon describes its Fire TV sales:

Expanded the Amazon-built TV lineup with the Fire TV 2-Series, which makes getting an Alexa-enabled TV more affordable than ever, and new sizes of the Omni QLED Series. The Omni QLED Series includes features so customers can see their schedule on the screen, control smart devices, and turn the TV into an in-home art gallery. Amazon has surpassed 200 million Fire TV devices sold globally. Amazon also launched Amazon-built TVs in Germany, Mexico, and the UK, and collaborated with Cochlear to help people with hearing loss stream sound from their Amazon smart TVs directly to their Cochlear hearing implants.

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