Amazon on Thursday cut the minimum amount Prime subscribers need to spend on groceries to qualify for free shipping from Amazon Fresh.
Prime members will need to spend at least $100 for free delivery. Back in February, Amazon raised the threshold to $150.
The minimum cut is welcome news at a time when pricing for everything is only going higher. The increased price for food in general meant going past $150 was probably common for a lot of large families.
“We’re always listening to customer feedback and looking for ways to make shopping for groceries easier, faster, and more affordable,” said Claire Peters, worldwide vice president of Amazon Fresh. “As part of that, we continuously test our delivery models to see where we can and should make adjustments.”
Grocery deliveries were a much bigger deal back during the pandemic, when people were locked in their homes. It remains a convenient service, although with costs going up, it may be one luxury customers are cutting back on.
Prime members can also order groceries online and pick them up from Amazon Fresh and Whole Foods Market, although Whole Foods requires a $35 minimum.
The other delivery fees remain unchanged. It costs $6.95 for orders between $50 and $100 and $9.95 for deliveries under $50 with Prime.