This May, Amazon Fire TV is giving you a chance to show your support for military families in one of the easiest and most entertaining ways possible: by streaming movies and shows. As part of Military Appreciation Month, Amazon has partnered with The Rosie Network to launch a powerful campaign presented by Navy Federal Credit Union that turns your screen time into support for military-connected entrepreneurs and families.
For every hour of select content you stream on Fire TV, Amazon will donate $1 to The Rosie Network, up to $100,000. With a click of a button, you can help empower military families by watching great movies and documentaries. No need to click “donate,” fill out a form, or attend a fundraiser.
To get started, simply say “Military Appreciation Month” into your Alexa Voice Remote or compatible Fire TV device, and you’ll be taken to the special streaming lineup. Every hour you watch from that collection during May will directly support programs that uplift military families. It is that easy to turn your remote into a tool for Good this Military Appreciation Month.
The curated collection includes action-packed blockbusters like The Bourne Identity, Die Hard, and Pearl Harbor, as well as thought-provoking documentaries such as The Vietnam War and The Great War. Whether you’re looking for adrenaline, history, or heartfelt storytelling, there’s something here that honors the military spirit and the sacrifices made by our service members.
The Rosie Network is a nonprofit organization dedicated to helping veterans, transitioning service members, and military spouses achieve financial independence through entrepreneurship. This May, Fire TV and Rosie Network are collaborating in a meaningful way to say “thank you” to those who serve and honor the strength, resilience, and service of our armed forces by enjoying some incredible content.
Press play and pay it forward during Fire TV’s mission to support military entrepreneurs throughout the month.


