Recently Amazon Prime won rights to stream Thursday Night NFL games that air on CBS and NBC. We have known for some time that Amazon had bigger plans for sports and now it took another step into live sports streaming.
Yesterday Amazon surprisingly out bid the UK TV network Sky to win exclusive rights in the United Kingdom for ATP tour tennis. Now if you want to watch ATP tour tennis in the United Kingdom you will have to watch it on Amazon Prime.
According to The Guardian Amazon will pay 10 million pounds a year for the rights. That is a 2 million pound increase of what Sky is reported to have paid last year.
It looks like Amazon is hoping to sell products alongside these sporting events. Amazon has already stated that you will be able to buy official NFL gear as you watch the Thursday night games. It is likely that Amazon plans to get more sports rights in an effort to sell both more Prime memberships and sports gear.
Amazon has not announced any future plans for sports but rumors are always flying that it is bidding on some new sport or another.
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