Prime Video will broadcast 12 live ONE Championship martial arts events annually as a part of a new multi-year agreement. As part of the agreement, the full live events will be available exclusively on Prime Video in Canada and the United States, with the first event slated to be announced later this year.
Founded in 2011, ONE Championship is a Singaporean combat sports promotion, which has become the world’s largest MMA promotion. Athletes who compete in the promotion represent over 80 counties competing in various disciplines and events. The international roster has helped ONE Championship become a top-five global sports property for viewership and engagement and has featured mixed martial arts (MMA), grappling, kickboxing, and Muay Thai bouts.
Chatri Sityodtong, Chairman and CEO at ONE Championship, said: “ONE Championship is thrilled to work with Prime Video, one of the largest premium sports content providers in the world, to bring our live events closer to fans in the United States and Canada. As the world’s largest martial arts organization, we believe our collaboration with Prime Video will allow us to reach a wider North American audience that is hungry for an authentic and differentiated product you simply cannot get with any other organization. We look forward to showcasing the absolute greatest martial artists on the planet, right here in the ONE Championship Circle and on Prime Video.”
ONE Fighting has a cumulative reach of over 400 million fans, according to Neilsen, and distributes world-class events across more than 150 countries. The Singaporean-based promotion is Asia’s largest MMA promotion and has featured notable athletes: Demetrious Johnson, Eddie Alvarez, Adriano Moraes, Bibiano Fernandes, Roger Gracie, Brandon Vera, and more.
Marie Donoghue, Vice President of Global Sports Video at Amazon, said: “We are proud to add exclusive coverage of ONE Championship events to our suite of marquee live sports offerings. In addition to offering a full suite of martial arts disciplines, ONE Championship shares our mutual commitment to elevate female athletes, boasting five reigning female World Champions.”