Amazon today announced its most ambitious Prime Day yet, a 96-hour shopping event running from July 8 at 12:01 a.m. PDT through July 11. For the first time, Prime members will have four full days to explore millions of deals, doubling the duration of previous years’ events. The extended summer shopping spree offers savings across categories like pantry staples, home improvement, back-to-school supplies, health and personal care, toys, books, pet essentials, and premium luxury items.
New this year, Amazon introduces Today’s Big Deals, exclusive daily deal drops featuring top brands like Samsung, Kiehl’s, and Levi’s. These offers launch at midnight PDT each day and are available for a limited time while supplies last. Prime members can also expect deals refreshing as often as every five minutes during peak periods, ensuring constant opportunities to save.
“New this year, we’re offering exclusive deals including fuel discounts for summer travel, alongside some of our lowest prices of the year from top brands. We’re also excited about our enhanced Prime for Young Adults membership, giving 18–24-year-olds the ability to enjoy new exclusive perks like 5% cash back for a limited time, plus new shopping features that make discovering personalized savings easier than ever,” said Jamil Ghani, vice president of Amazon Prime. “Prime Day is about celebrating our members by providing them with exceptional savings and convenient delivery, and now is an excellent time to save.”
Back-to-School and College Prep Made Simple
Amazon’s Back to School and Off to College Shops are tailored for students, parents, and educators, with school tech starting at $15 and up to 40% off school supplies. Prime members can access exclusive discounts on laptops, fashion, dorm essentials, and more. Early deals include Amazon Essentials back-to-school styles from $10 and $20 off $100+ purchases of curated “Build Your Dorm” items. Visit amazon.com/backtoschool or amazon.com/offtocollege to start shopping.
Prime for Young Adults
Amazon’s relaunched Prime for Young Adults targets 18–24-year-olds with a six-month free trial and a 50% discounted membership at $7.49/month or $69/year. New perks include 5% cash back on select purchases, ideal for college students stocking up on laptops, dorm furnishings, and essentials. “This membership makes Prime even more accessible for young adults,” Ghani added.
Early Deals and Exclusive Perks
Prime members can shop early deals now, saving up to 30% on Amazon Basics and Essentials, including summer fashion from $12. Amazon devices like the Blink Mini 2 two-pack and Ring Battery Doorbell bundle are at their lowest prices ever, with up to 50% off select tech. Small businesses, representing over 60% of Amazon’s store sales, offer deals from June 23 through July 6 at amazon.com/primedaysmallbusiness.
Prime members can also save on fuel with $1 off per gallon (up to 35 gallons) during July 3–6 at bp, Amoco, and ampm stations, plus 10 cents off per gallon year-round. Grocery deals include up to 30% off Frito-Lay and 20% off Nespresso pods, while Prime Visa and Prime Store Card holders can earn 10% back on select deals and receive gift cards upon approval ($200 for Prime Visa, $80 for Prime Store Card).
Global Reach and Innovative Shopping
Prime Day will launch on July 8 in 20 countries, with additional markets like Brazil and India joining later this summer. Members can leverage Amazon’s AI-powered tools, including Rufus for tailored deal recommendations and Alexa+ for tracking price drops. The Interests feature lets users create custom prompts for personalized savings, while AI Shopping Guides simplify product research.
With millions of deals, innovative features, and global access, Amazon’s 2025 Prime Day promises to be its biggest yet, delivering unmatched value to Prime members worldwide. Join at amazon.com/primeday to unlock the savings.
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