Amazon unveiled its Prime Big Deal Days event, set for October 7-8, 2025, launching the holiday shopping season with a vast array of exclusive discounts for Prime members. Starting at 12:01 a.m. PDT, the two-day event will feature millions of deals across various categories, including beauty, electronics, home essentials, and seasonal gifts. Shoppers can expect significant savings, such as up to 40% off cozy bedding and blankets, alongside discounts on popular toy brands like Fisher-Price, MAGNA-TILES, and Tonies. Electronics from Samsung, LG, and Sonos, as well as appliances from Dyson, Ninja, and Shark, will also see steep price cuts. This year, Amazon’s Holiday Shop will offer an expanded selection of Amazon Exclusives from brands like Lancôme and National Tree Company, making it a one-stop destination for holiday preparations.
You can find all of the best Prime Big Deal Days deals HERE.
The event caters to a wide range of needs, from stocking up on game day snacks from Pepsi and Frito-Lay to refreshing household supplies with Dawn and Tide. Prime members can enhance their entertaining spaces with festive décor from Fraser Hill Farms and Swarovski. For those not yet enrolled, Amazon offers a free trial or sign-up option at amazon.com/primebigdealdays to access these exclusive savings. Early deals are already available, including curated holiday gift lists featuring brands like Clinique, De’Longhi, and UGG. Amazon’s private brands are also discounted, with pantry essentials starting at $3, denim from Amazon Essentials at $15, and cozy fall apparel as low as $10.
Tech-savvy shoppers can save up to 50% on select Amazon devices, such as the Fire HD 8 Kids Pro Tablet, Kindle Paperwhite Essentials bundle, and Echo Dot Kids bundle. Book lovers can enjoy up to 80% off Kindle titles, including popular reads like Matriarch by Tina Knowles and Getaway Girl by Tessa Bailey. Eligible Prime members can also access three months of Kindle Unlimited for free, unlocking millions of titles. Additionally, music fans can snag up to 30% off select artist merchandise, including apparel, CDs, and vinyl, through Amazon.com or the Amazon Music app.
Prime members shopping at Amazon Fresh stores can take advantage of a limited-time offer, getting $15 off a $55+ in-store purchase through October 8. Beyond shopping, Prime membership unlocks unique perks, such as early access to Universal Pictures’ Wicked: For Good, with exclusive screenings on November 17, four days before its wide release. Members can visit OzOnAmazon.com for ticket notifications and exclusive Wicked-inspired merchandise. Prime Visa and Prime Store Card holders can earn a $150 Amazon Gift Card upon approval and up to 10% back on select deals during the event. Fuel savings are also available, with $1 off per gallon on one fuel purchase up to 35 gallons at bp, Amoco, and ampm stations starting October 3.
Amazon’s AI tools, like Rufus, will assist shoppers in finding gifts or planning holiday menus, while Amazon Lens and Lens Live enable quick product searches. The Holiday Shop, Top 100 Gifts, and Toys We Love lists will simplify gift-giving, offering curated selections for all ages. Prime Big Deal Days will roll out globally across 19 countries, including first-time participants Colombia, Ireland, and Mexico, ensuring a worldwide kickoff to the holiday season.
You can find all of the best Prime Big Deal Days deals HERE.
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