Hisense and Amazon Fire TV have announced a new collaboration to release a range of smart TVs with Fire TV built-in, set to be available for pre-order in the U.S. starting March 27, 2025, with launches in Mexico and Canada to follow in the coming months. The partnership, revealed on March 26, 2025, at 3:15 p.m. EDT, aims to expand consumer options in the smart TV market by combining Hisense’s display technology with Fire TV’s streaming interface, offering models across various price points and sizes to cater to diverse viewing needs.
Ondre Clarke, Director of TV Product Marketing at Hisense USA, stated, “We are pleased to expand our smart TV lineup with Fire TV, offering U.S., Mexico, and Canada consumers greater choice in the smart TV category. This strategic collaboration helps us to further meet our vision of making today’s newest smart TV technologies accessible to more households.” Liron Torres, GM of Fire TV Partner Products, added, “We’re thrilled to grow our collaboration with Hisense, bringing Fire TV to customers throughout the United States, and now Canada and Mexico. Our new lineup of Hisense smart TVs with Fire TV built-in combines Hisense’s display expertise with Fire TV’s intuitive entertainment experience, creating a premium viewing experience at every price point and size.”
The lineup includes several series: the Hisense A4, A45, and QD6, ranging from a 32-inch model at $149.99 to a 100-inch option, with the QD6 featuring QLED 4K, Dolby Vision, and gaming enhancements; the Hisense QD7, a mid-range Mini-LED QLED 4K series with a 100-inch model boasting a 120Hz refresh rate for gamers; and the flagship Hisense U6, offering a 120Hz Mini-LED 4K display, HDR+ Adaptive, Dolby Vision IQ, Dolby Atmos, Freesync, and Fire TV’s Ambient Experience. These TVs provide access to streaming apps, live TV via antenna or apps (subscriptions may apply), and Alexa voice control for navigation, all from a unified home screen.
The pre-order launch on March 27 will be available through retailers like Amazon.com, with prices starting at $149.99 for the 32-inch A4. The expansion into Mexico and Canada follows Hisense’s 2024 U.S. Fire TV releases, which sold 1.5 million units (Statista, 2024). Amid Roku’s HDMI 1 bug fix and YouTube’s Shorts view count tweak starting March 31, this Hisense-Fire TV rollout—offering 32-inch to 100-inch options).
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