Amazon and Discovery Launch Food Network Kitchen




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Amazon is working with Discovery to launch a new channel, Food Network Kitchen.

The new channel is expected to launch in the US this month with a cost of $6.99 per month. Viewers will have access to 25 weekly live classes weekly, featuring Food Network chefs, including Bobby Flay, Rachael Ray, Molly Yeh and Alton Brown. The channel will also include a library of thousands of cooking videos.

“A lot of what we’re trying to do here is meet a need that people have told us for years, which is they love our TV shows, but they want to be able to put in practice what they see on TV,” said Peter Faricy, Discovery’s chief executive of direct to consumer.

The channel will also be linked to the Food Network Kitchen app, which will connect users to Amazon where they’ll be able to conveniently order ingredients. The ingredients will be delivered via Amazon Fresh in cities where that service is available. In 2020, that feature will expand to include cooking equipment including pots, pans, and utensils.

The schedule of weekly classes will be posted in advance, giving viewers the opportunity to use the app to purchase everything they’ll need for the week.

Food Network Kitchen will be available on iOS and Android mobile devices, as well as Amazon devices with Echo Show and Fire TV smart TVs.

“We hope the combination of Food Network’s world-class cooking content and the simplicity of Alexa inspires and delights customers throughout every part of their cooking journey — whether they’re a seasoned cook or just starting out,” Dave Limp, senior vice president of Amazon Devices and Services, commented.

The deal included a 3 year agreement between Discovery and Amazon.

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