Warner Bros. Discovery may be planning its next venture into sports by bringing All Elite Wrestling to Max in 2024.
Max has secured a deal with AEW to add its digital content to the streaming platform, the details of which have yet to be disclosed, according to Ring Side News. Warner Bros. Discovery, the parent company of Max, could include AEW’s pay-per-view coverage, Dynamite, Rampage, Collision replays, and fan-favorite matches, the report said.
On Wrestling Observer Radio, Andrew Zarian of the Mat Men Podcast said AEW will make Max its “digital home” next year. Zarian suggested there’s a possibility a pay-per-view match scheduled for December 29 could initiate AEW’s debut on Max, though this has not been confirmed.
“I feel confident to say that AEW will be on Max in 2024 and AEW will expand its PPV schedule to 12 a year,” Zarian said on X (formerly Twitter).
Warner Bros. Discovery and Max were not immediately available for comment. No official announcements from the companies have been released at this time.
Instead of catching games by paying $50 each on pay-per-view, Max would incorporate AEW content into its streaming service. Max increased the subscription cost by $1 since it rebranded in May. Bringing on more sports content, specifically matches fans are already paying big bucks to watch, adds more value to account holders. Adding live wrestling fans can’t catch anywhere else will help drive up Max’s dwindling member numbers.
Warner Bros. Discovery has licensing rights deals with the NBA, MLB, NHL, and the NCAA “March Madness” tournaments. The studio is bringing these leagues to Max starting October 5 by launching a new Bleacher Report that will be free through February. Afterward, members can add the sports package to their accounts for $9.99 a month.
While AEW was not explicitly named, it will likely be among the leagues leading Max into live sports. Wrestling fans will need an active Max membership with the sports ad on tier to access matches, the report said.