After Months of Waiting, Apple TV Now Supports Netflix’s Ad-Supported Plan




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Netflix launched its ad-supported plan nearly four months ago, though it didn’t support nearly as many devices as it should have. Android products running version 6 or earlier, the Netflix app for Windows, and the Playstation 3 all couldn’t run it, the biggest issue being that Apple devices running iOS 14 or earlier were unable to support the service. 

However, starting this week, the Netflix ad-supported plan will be available on the tvOS app, the operating system that currently runs on the 4th and 5th generation of Apple TV. The update was pointed out by Reddit user websgeisti on Wednesday, noting that Netflix’s Basic with Ads plan is now available on the latest version of the Netflix app on Apple TV. 

Netflix has now confirmed to TechCrunch that tvOS is now available to support the cheaper, ad-supported tier. 

Despite the delay in adding more supported devices, Netflix also previously expressed how satisfied they were with the success of this new plan. At the Consumer Electronics Show in Las Vegas, Jeremi Gorman, Netflix President of Worldwide Advertising, stated there is “broad swath” of advertisers on the platform. 

A month after the tier was launched, analytics reported that only 9% of any new Netflix subscribers in the United States actually signed up for the cheaper plan, instead opting for the more expensive, ad-free tiers. 

Netflix debuted this $6.99/month ad-supported plan back in November 2022 to subscribers in the U.S., U.K., France, Germany, Italy, Australia, Japan, Korea, Brazil, Canada, and Mexico. The ads are anywhere from 15 to 30 seconds long, and an average of about four to five minutes of ads play per hour. This new plan also streams video in lower quality, capping at 720p HD and only allows for videos to be streamed from a singular device. In addition, subscribers of this tier do not have access to offline viewing. 

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