Advertisers Have the Opportunity to Reach Customers, If They Can Adjust Their Message





woman on tablet

woman on tabletVideo advertising platform Unruly released a study today, showing how coronavirus has impacted consumer habits. In the report, Unruly shows that more than 50% of respondents have increased digital activity across all devices.

With that increase in screen time has also come an increase in spending in some areas. Nearly 50% of people are spending more money on home entertainment, followed by online shopping for groceries, food, and alcohol – and takeaway food.

This has also had an impact on how advertisers are delivering messages to consumers. Consumers are looking for brands to create and deliver content that is informative (49%), warm or happy (37%), followed by inspirational content (33%), according to the report.

“The pandemic has resulted in rapid, unprecedented changes in consumer behaviors and their preferences,” said Terence Scroope, VP of Insight at Unruly. “The vast majority of consumers still want to see ads, but the key to success is in the content and the way a message is conveyed. The magnitude of these changes require brands to be nimble in adapting their advertising strategies to maintain and grow connections with consumers, provide support and minimize disruption to performance.”

Only 2% of respondents said they believe advertising should be paused during the pandemic, but most believe messaging should be adjusted in light of current events. 53% of consumers said they prefer brands to communicate through TV ads. The majority of respondents want to hear how companies are supporting staff and consumers (22%) or want informative messages about COVID-19 (21%).

“Use this opportunity to provide messages of care and support to engender long-term loyalty,” Unruly said, in concluding the report.

Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!

Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.