MAGNA, an ad agency with over 60 years’ experience buying ad space on traditional pay-TV providers, has its sights on Roku players.
“Last year, we made a concerted effort to provide marketers with viable sight, sound and motion opportunities beyond linear television,” said David Cohen, president, North America at MAGNA. “Now, we’re continuing to diversify the mix, transcending audience demographics while leveraging data in a new and exciting way through our partnership with Roku. They offer the most sophisticated OTT advertising path to reaching customers.”
So what does this mean? It likely means better and higher quality ads on your Roku player.
“By integrating advanced ad technologies directly into our TV operating system, Roku is able to offer advertisers the most advanced ad capabilities in OTT,” said Scott Rosenberg, vice president of advertising at Roku. “This partnership accelerates our work with IPG Mediabrands, and opens the door to close collaboration on new ad products in 2017.”
This also likely means more high quality free or subsidized Roku channels. As more companies such as MAGNA jump onboard with Roku it will allow Roku channel makers to offer higher quality Roku channels because they can rely on the income that comes from Roku ads.
Currently half of the top 250 most-watched Roku channels are ad-supported.
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