NBCUniversal, Lil Snack, and Sony Pictures Television announced today that they’ve partnered on the newest daily mini-game Jeopardy! TODAY. The game is available exclusively to Peacock subscribers, in the Peacock app.
With the new game, fans can get a bite-sized Jeopardy! experience everyday. The game gives players a board with nine clues each day. Players win by completing a tic-tac-toe — horizontally, vertically, or diagonally – or completing the entire board. The game was designed to be fun for both casual game players and superfans of the show looking for a daily challenge.
“Expanding a franchise as iconic as Jeopardy! into new formats requires thoughtful stewardship of the brand and a deep understanding of what the fans value,” said Sally Umsted, SVP, Brand Partnerships, Licensing, and Experiences, Sony Pictures Television, Game Shows division. “With Jeopardy! TODAY, we saw an opportunity to extend the fandom into a new daily game that feels modern, interactive, and native to how audiences now engage with entertainment, while still preserving the unmistakable Jeopardy! experience. Peacock has an unwavering commitment to innovation and creates meaningful engagement outside of the series, making it the perfect platform for a daily interactive experience.”
Jeopardy! TODAY is the latest addition to Peacock’s growing collection of games. Peacock says that 10% of mobile users have played one of the interactive games in the app. Peacock launched Wheel of Fortune TODAY last year, also allowing fans to get a taste of the game show each day, with a chance to spin the wheel.
“These companion games and interactive experiences on Peacock have proven to be a powerful way to give fans more of what they want – expanding the content they love into something they can engage with every day,” said John Jelley, Senior Vice President, Product and User Experience, Peacock. “Games like Jeopardy! TODAY extend the magic of these iconic franchises by inviting fans to actively participate and deepen their connection to their favorite shows. This also delivers on our broader vision to build Peacock into a destination where entertainment isn’t just watched, but experienced.”
“At Lil Snack, our mission is to bring play to the world,” said Eric Berman, CEO of Lil Snack. “By reimagining iconic franchises like Jeopardy! into something bite-sized, fresh, and worth coming back to every single day. We built Jeopardy! TODAY to surprise and delight audiences with a reason to come back to Peacock daily —to play the game in the same destination where they already watch the show.”