Have children at home and want more free options for entertainment? PBS wants to be your go-to source for 24/7 live children’s content with a new over-the-air network aimed at kids.
“Given that 54% of all children nationwide do not have the opportunity to attend preschool, providing access is a critical element of our public service mission,” PBS CEO Paula Kerger said in a statement.
PBS already airs kid’s programming during the morning and after-school hours but wants to expand that with this new network to “during primetime and other after-school hours when viewing among families is high,” Paula Kerger said. If you have PBS on your antenna, have your TV re-search for stations and it should pop up later this year.
This is not the first time PBS has had a 24/7 kid’s network. In early 2000s PBS had a short-lived network for kids that quickly died off in a deal with Comcast that later became the Sprout Network but PBS left the deal in 2013 and is no longer a part owner of Sprout.
This marks just one more new over-the-air network. In the last year about five over-the-air stations have come out bringing everything from sci-fi content to criminal justice shows and now kid’s shows. As cord cutting continues to grow the growing market of over-the-air viewers will attract even more networks.
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