Do you live in a town with a small cable TV provider? Increasingly a growing number of them have decided to walk away from offering traditional cable TV and are instead partnering with streaming services like Sling TV, fuboTV, Philo, and YouTube TV.
YouTube TV has become a leader in this effort to partner with smaller cable TV providers. Even some larger cable TV providers like Verizon Fios have partnered with YouTube TV to offer TV.
In recent months the number of smaller companies ditching TV or at least offering a streaming service like YouTube TV has skyrocketed. Recently Windstream, Cincinnati Bell, and Hawaiian Telcom have joined the rush to move to streaming.
So, who is next? Sling TV, fuboTV, and others have all started to move into this field offering partnerships to help smaller cable companies jumpstart their streaming efforts. Amazon also recently announced that they would make partnerships to offer the Fire TV as a cable box replacement to cable companies.
Increasing smaller companies are finding they can’t compete with larger satellite companies like DISH and DIRECTV, but they are also finding they can’t compete with streaming services. Instead smaller cable TV providers seem more interested in focusing on their Internet business.
Now, this is not all bad news as the live TV streaming services they are offering are likely offering at minimum a one-time payout for new subscribers. Instead of paying money to upgrade their TV services this may be a better deal.
The question now is how quickly will this trend grow? At what point will we see larger cable TV providers ditch cable TV? What is clear is 2020 is likely the year the small cable TV death spiral speeds up.
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