Been thinking about trying Apple TV+ but don’t want to pay full price? Would you be willing to pay if Apple TV+ had a less expensive ad-supported version? Apple is reportedly hoping you would be open to that arrangement and is building an ad-supported version of Apple TV+.
According to a report from the Business Insider, Apple has hired former NBCUniversal executive Joseph Cady to lead its new ad push with an ad-supported version of Apple TV+. Cady was a 14-year ad executive at NBCUniversal.
It is reported that Cady will work with Winston Crawford, Apple’s head of ad sales, to build out this service.
This comes as Apple TV + has added 50 new movies from other studios including Zoolander and Mad Max: Fury Road to its lineup. This move helps bring in more content to attract more subscribers addressing one of the service’s main complaints—a small catalog.
Apple has also been pushing the service to get more into sports. MLS is one of the most noticeable sports add-ons the service offers but it also has weekly MLB games. Recently Apple tried to get TV rights to the Pac-12 football and basketball games but that failed when the league lost most of its members.
The question now for Apple is can they make Apple TV+ profitable. Apple, like many streaming services, is struggling to find a way to become profitable. Bringing adds to Apple TV+ to offer cheaper packages could be one way to do that. We will have to wait and see what Apple does next.
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