Amazon has kicked off a fresh round of discounts across its Fire TV lineup, dropping prices on several of its popular streaming media players and Ember smart TVs. These Prime Day deals come just in time for anyone looking to upgrade an older streaming device or pick up a new TV for the living room without spending a fortune.
Some of the biggest markdowns are on Amazon’s Fire TV Stick models, including limited-time deals and Prime Early Deals. The savings also extend to Amazon Ember TVs, including the first-ever sale on the new Ember Artline lineup.
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Fire TV streaming players on sale
Amazon’s Fire TV devices are seeing some of their best prices of the season, with options for budget shoppers and power users alike.
The current deals include:
- Amazon Fire TV Stick HD is 54% off — Now $15.99 (Limited time deal)
- Amazon Fire TV Stick 4K Select is 55% off — Now $17.99 (Limited time deal)
- Amazon Fire TV Stick 4K Plus is 50% off — Now $24.99 (Prime Day Deal)
- Amazon Fire TV Stick 4K Max is 42% off — Now $34.99 (Prime Day Deal)
- Amazon Fire TV Cube is 36% off — Now $89.99 (Prime Day Deal)
For shoppers who just need a simple way to stream Netflix, Hulu, Prime Video, Disney+, and more, the Fire TV Stick HD is the cheapest entry point. If you want a stronger 4K streaming experience, the Fire TV Stick 4K Select and Fire TV Stick 4K Max are the better picks. Meanwhile, the Fire TV Cube remains the premium option in the lineup for those who want a faster, more hands-free streaming device.
Amazon Ember TVs also get price cuts
Amazon is also discounting its Ember TV lineup, with savings across several different series.
Current deals include:
- Amazon Ember Mini-LED Series — up to $400 off
- Amazon Ember QLED Series — up to $210 off
- Amazon Ember 4-Series — up to $180 off
- Amazon Ember 2-Series — up to $70 off
- Amazon Ember Artline — $200 off all sizes
One standout in the sale is the Amazon Ember Artline, which was introduced in 2026 and is now getting its first discount.
The Ember lineup gives shoppers several options depending on their needs. The 2-Series is geared toward budget-conscious buyers, while the 4-Series steps up with 4K Ultra HD resolution. The QLED Series delivers richer colors and better brightness for movies and sports, and the Mini-LED Series offers Amazon’s best picture quality with improved contrast, deeper blacks, and enhanced HDR performance. For those who want a TV that doubles as home décor, the Ember Artline features an ultra-thin design and artwork mode that lets it blend into your living space when you’re not watching TV.
Don’t Miss These Fire TV Offers
If you are looking for a streaming upgrade, the Fire TV Stick lineup offers a low-cost way to add more features to an older TV. If you are shopping for a new smart TV, the Ember discounts could make Amazon’s own TV lineup more appealing, especially with the larger savings on the Mini-LED and QLED models.
Like most Amazon promotions, these deals won’t last long. Grab yours today while supplies last.