New York Post Media Group, the parent company of The New York Post, The California Post, Page Six, Page Six Hollywood, and Decider, has announced the launch of a new free ad-supported streaming television channel in partnership with VideoElephant Fast Managed Services. The initiative builds on an existing collaboration between the two organizations, in which VideoElephant has served as a video solutions provider for The New York Post.
The new channel arrives amid rapid growth in the free live sector. Industry figures indicate that 64 percent of U.S. households now consume free content, while connected television advertising spending is forecast to reach $38 billion by the end of 2026. For an established media brand such as The New York Post, the expansion into linear streaming represents a strategic move to broaden its distribution and capitalize on shifting viewer habits.
The channel will include programming from across the New York Post Media Group portfolio. It will initially feature approximately 150 hours of content formatted for television broadcast, with a planned 20 percent refresh rate each month to maintain relevance and introduce new material on a regular basis. Planners expect the service to leverage the organization’s substantial digital audience, which consists of nearly 62 million unique monthly visitors. Notably, 92 percent of these users reside outside the New York metropolitan area, suggesting strong potential for national reach.
Prominent programming on the channel will include daily airings of Post Presents, Page Six Radio, and Schein Time. These shows reflect the editorial mix familiar to readers of the various New York Post Media Group brands, encompassing news, entertainment, celebrity coverage, and lifestyle topics. By converting existing video assets into a scheduled linear format, the channel aims to deliver a continuous viewing experience that aligns with traditional television consumption patterns while remaining freely accessible.
VideoElephant will oversee full operational management of the channel. Responsibilities include content scheduling, platform distribution, and advertising monetization. The company has established similar partnerships with other publishers, such as USA Today, Entrepreneur, and Black Enterprise, positioning it as a specialized provider in the free space. Through this arrangement, the New York Post Media Group can focus on content creation while benefiting from VideoElephant’s technical infrastructure and market expertise.
The partnership underscores broader trends in media, where legacy publishers seek to translate digital audiences and video production capabilities into new revenue streams. The New York Post has invested in video content for several years, accumulating a library suitable for repurposing across multiple platforms. The free channel represents a structured approach to presenting that material in a format designed for longer viewing sessions and advertiser interest.
“We’ve been producing video at scale for years and our new FAST Channel puts that expertise front and center, with data,” said Warren Cohen, head of video and audio at The New York Post. “This channel translates the Post’s essence into programming our audience already loves.”
“The New York Post is one of the most recognized media brands in the world, with a loyal and passionate following,” said VideoElephant’s Preeya Naul, SVP of streaming partnerships and supply. “Creating a FAST channel of this scale from the ground up, from channel strategy and programming operations through to distribution, represents a tremendous opportunity for viewers and advertisers alike.”
This launch forms part of a wider industry shift toward diversified delivery methods. As consumers fragment across linear television, on-demand services, and ad-supported streaming, media organizations are exploring multiple avenues to maintain engagement. The collaboration between New York Post Media Group and VideoElephant illustrates one model for achieving scale in this competitive landscape, combining established editorial resources with specialized streaming operations.
The New York Post free channel will be available soon on major connected television platforms and smart TVs, with the companies targeting prominent streaming services and device manufacturers to maximize accessibility for viewers.
Further details about specific launch timing, distribution, and the programming slate are expected in the coming weeks. The channel’s performance will likely be monitored closely by industry observers tracking the evolution of free as a viable complement to digital publishing and traditional broadcasting models. With its broad content base and national audience footprint, the New York Post free channel enters the market with notable assets for sustained visibility and commercial potential.
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