Amazon is weighing a potential revival of the long-running reality competition series “The Apprentice,” though any return appears to be in the earliest stages and far from guaranteed.
According to a report by Variety, internal conversations have taken place at Amazon following its acquisition of MGM, which owns the rights to the franchise. The discussions have included the possibility of bringing the show back for Prime Video with Donald Trump Jr. stepping in as host instead of his father, who led the original series for more than a decade.
Amazon has not committed to moving forward. A company spokesperson said the show is not in active development and described any reports about specific plans or casting as speculative. The spokesperson also noted that no discussions have taken place with individuals outside the company about producing a reboot.
President Donald Trump addressed the speculation this week when asked about the idea during an Oval Office event. He said he had heard the reports and offered a brief endorsement of his son, calling him “a good guy” with “a little charisma,” while adding that the situation remains uncertain.
The original version of “The Apprentice” aired from 2004 to 2015 and became a defining reality series of its era. Built around business-themed challenges, the show followed contestants competing for a job opportunity while facing elimination in the boardroom with Trump’s signature phrase, “You’re fired.” Over its run, the series earned multiple Emmy nominations and expanded into spinoffs including “Celebrity Apprentice.” The original series is currently streaming on Amazon Prime.
A reboot would mark another effort by Amazon to explore projects connected to the Trump family. Earlier this year, the company released “Melania,” a documentary centered on First Lady Melania Trump, which generated strong initial box office performance despite mixed critical reception.
Talks of reviving “The Apprentice” reportedly date back to early internal talks that began around the start of Trump’s second presidential term. Those discussions have remained preliminary, with no formal greenlight or production timeline in place.
The franchise has remained largely dormant since Trump stepped away from the show in 2015 during his first presidential campaign. In past interviews, Trump said he had suggested his daughter Ivanka as a possible successor at the time, though that transition never materialized.
For now, any return of “The Apprentice” remains in the discussion phase, with no confirmed plans, production commitments, or casting decisions announced.