Walmart has raised prices on several of its popular Onn streaming devices, affecting both in-store and online purchases across the United States. The increases, which have been widely noted by consumers on Reddit and reported in various tech outlets, apply to key models in the lineup. The Onn HD Stick now carries a price of $19.88, up $5 from its previous $14.88. The Onn 4K Box has moved to $24.88, also a $5 increase from $19.88. The most significant adjustment affects the Onn 4K Plus, the newest and most advanced option in the series, which has jumped $10 to $39.88 from its earlier $29.88 as first spotted by 9to5Google.
These changes come amid broader challenges in the consumer electronics market, including rising costs for components such as DRAM and NAND flash memory, along with potential impacts from tariffs and supply chain pressures. The Onn devices have long stood out for delivering strong value in the streaming category, often outperforming more expensive competitors from brands like Amazon, Roku, and Google in terms of price-to-performance ratio. Walmart’s house brand has built a dedicated following among budget-conscious shoppers seeking reliable access to streaming services without premium pricing.
The Onn HD Stick serves as an entry-level option designed for users who want simple, compact streaming capabilities. This stick-shaped device plugs directly into an HDMI port and supports Full HD 1080p resolution with HDR10+ for enhanced contrast and color vibrancy. It runs on Google TV, providing easy access to a wide range of apps, movies, shows, and live channels. With 8GB of storage and 1.5GB of RAM, it handles basic multitasking and smooth playback for most content. The included voice remote allows convenient control and content search through Google Assistant integration. This model appeals to those upgrading older televisions or seeking an affordable way to add smart features without complex setup.
The Onn 4K Box offers a step up for viewers with 4K-capable displays. Shaped as a compact box, it delivers Ultra HD resolution along with support for HDR10+ and Dolby Vision in some configurations, ensuring detailed visuals with rich colors and dynamic range. It features 8GB of storage paired with 2GB of RAM for improved performance during app navigation and streaming. Google TV powers the interface, organizing content recommendations and enabling seamless integration with services like Netflix, YouTube, Disney+, and more. The device includes a voice remote and supports reliable connectivity for consistent playback. This model suits households transitioning to higher-resolution viewing while keeping costs low compared to flagship streaming hardware.
The Onn 4K Plus represents the premium tier within the affordable Onn family, designed as a puck-style device for enhanced capabilities. It provides full 4K Ultra HD output with Dolby Vision, HDR10+, and Dolby Atmos passthrough for immersive audio-visual experiences. Equipped with 16GB of storage and 2GB of RAM, along with Wi-Fi 6 support, it delivers faster performance, quicker app loading, and better handling of demanding content. The Google TV platform offers personalized recommendations and broad app compatibility. A USB-C power connection adds flexibility, and the voice remote enhances usability. This model targets users who want advanced features like superior streaming quality and future-proofing without venturing into higher-priced options from major manufacturers.
The price adjustments reflect ongoing economic factors affecting manufacturing and distribution, even for budget-oriented products. While the increases may disappoint longtime fans who appreciated the sub-$30 pricing on higher-end models, the Onn lineup continues to offer competitive alternatives in a market where streaming devices from other brands often exceed $50 or more. Shoppers have reported variations in pricing by region or store, with some locations still clearing older stock at previous rates, though the new figures appear to be standardizing across Walmart’s channels. As component shortages and cost pressures persist, these changes highlight how even value-driven brands must adapt to maintain availability and quality. For many consumers, the updated prices still position the Onn devices as strong contenders against pricier rivals, preserving their appeal for casual and dedicated streamers alike.