Spectrum announced today that it will be the primary sponsor for Carson Hocevar for multiple NASCAR Cup Series races in 2026. The sponsorship will start on Sunday, February 15th with the 68th Daytona 500 at Daytona International Speedway. The 2024 NASCAR Cup Series Rookie of the Year drives the Number 77 Chevy Camaro.
“NASCAR is built on speed, passion and innovation — and that spirit aligns perfectly with what we deliver every day at Spectrum as America’s Connectivity Company,” said Sharon Peters, Executive Vice President and Chief Marketing Officer at Spectrum. “Carson and Spire are not only incredible competitors, but also proud Spectrum customers. With our fastest, most reliable Fiber-Powered Internet and Seamless Connectivity, we help fans follow every moment of the race wherever they watch — and support the teams and businesses behind the sport with the technology and reliability they depend on.”
“Spectrum is a blue chip, iconic American brand that we know resonates with the NASCAR fan base,” said Spire Motorsports Co-owner Jeff Dickerson. “This is a high-energy partnership to roll out, beginning with the Daytona 500. Carson is one of the most talented drivers across the sport, so I’m not sure we could have found a more perfect fit. We’re thrilled to welcome Spectrum to Spire Motorsports’ family of partners and to see them market their platform to the NASCAR fanbase by building a program around our No. 77 team and one of the sport’s most exciting personalities.”
The relationship between the company and the driver goes back to Hocevar’s early racing days when Hocevar sported a logo from Spectrum on his cars.
“It’s really cool to have Spectrum on our No. 77 Chevrolet Camaro,” Hocevar said. “It’s truly a full circle deal. Spectrum was on my quarter midget cars and late models growing up. My dad made a deal to put their logos on my race cars in exchange for local commercials for his coin and jewelry store. It’s surreal to reflect on that time and think now I’m racing on Sundays, going into my third season in the Cup Series with Spectrum as a key partner. I’m eager to get to work and wear the Spectrum blue at Daytona.”
Here’s the upcoming schedule for Hocevar and Spectrum:
- February 15 – Daytona 500, Daytona, Florida
- February 22 – Autotrader 400, Atlanta, Georgia
- April 12 – Food City 500, Bristol, Tennessee
- May 3 – WURTH 400, Dallas, Texas
- May 10 – Go Bowling at the Glen, Watkins-Glen, N.Y.
- June 21 – Anduril 250, San Diego, California
- July 19 – Window World 450, North Wilkesboro, N.C.
- September 6 – Cook Out Southern 500, Darlington, S.C.
- September 13 – Enjoy Illinois 300, St. Louis, Missouri
- October 4 – South Point 400, Las Vegas, Nevada
- October 11 – Bank of America ROVAL 400, Charlotte, N.C.
- October 25 – YellaWood 500, Talladega, Alabama
- November 8 – NASCAR Cup Series Championship, Miami, Florida