Today, YouTube is launching two new ways to advertisers to target sports fans. The platform has two new YouTube Select Lineups that ensure ads will reach a specific audience.
Here’s how YouTube is describing the offerings to advertisers:
- College Sports Lineup: Capture the massive and passionate NCAA men’s football and basketball fan bases with live games on YouTube TV and video-on-demand (VOD) content on YouTube.
- YouTube TV Women’s Live Sports Lineup: Tap into the explosive momentum in women’s athletics viewership. This offering features 100% live game content on YouTube TV, spanning collegiate and professional levels.
YouTube is continuing to look for ways to expand its sports streaming offerings. In September, YouTube hosted its first live NFL game and saw 17.3 million viewers when the Kansas City Chiefs took on the Los Angeles Chargers.
“Streaming the Friday night game to fans for free around the world will mark YouTube’s first time as a live NFL broadcaster—and we’ll do it in a way that only YouTube can, with an interactive viewing experience and creators right at the center of the experience,” YouTube’s chief business officer, Mary Ellen Coe said when the exclusive game was announced in May.
YouTube TV has also been working on pulling in more sports fans. Recently, the live TV streaming service made improvements to its multiview feature, addressing long-standing complaints about resolution limitations with multiview during sporting events.