For the third month in a row, TV viewers in the US spent more time streaming content on Roku devices than watching broadcast TV.
The data, which comes from a Nielsen report, shows that streaming on Roku devices accounted for 21.4% of all TV viewing time in the U.S. in July, while broadcast TV made up 18.4%. This is the third month in a row that streaming on Roku has outpaced broadcast.
“When we first said that all TV would be streamed, it was a bold prediction. That day is closer than ever,” said Anthony Wood, Founder and CEO of Roku. “Now that the shift to streaming is well underway, with Roku at the forefront, we’re focused on the next chapter: making streaming easier, more personal, and more impactful for viewers, creators, and all our partners.”
The Nielsen reports have shown that streaming in general has taken over as the more popular TV-watching method since May, when streaming accounted for 44.8% of all TV viewing and broadcast and cable viewing combined accounted for 44.2%.
“In broadcast’s heyday, TV guides directed us to ‘must-see’ television and the pop cultural moments we shared,” said Charlie Collier, President, Roku Media. “Today, the streaming platform is the guide, and the moments shaping culture are happening on Roku. We’re the ‘lead-in’ to TV for millions of viewers’ and partners’ journeys, connecting them to the content, live events, and experiences that define the streaming era.”