In a move to promote CBS’s fall primetime schedule, Pluto TV, a leading free streaming television service, has partnered with CBS to launch its most extensive full-season promotional preview campaign to date. Starting in September, viewers can access the recently concluded full seasons of six acclaimed CBS Original series at no cost for a limited time. This initiative allows fans to catch up on popular shows before new episodes debut on CBS, highlighting the strength of Paramount’s integrated ecosystem and Pluto TV’s ability to deliver premium content without charge.
The campaign features complete seasons of several high-profile CBS series, including ELSBETH Season 2, FIRE COUNTRY Season 3, GHOSTS Season 4, MATLOCK Season 1, NCIS: ORIGINS Season 1, and WATSON Season 1. This marks the first time Pluto TV has offered full seasons of multiple CBS series simultaneously, representing a significant escalation in its collaboration with the CBS brand. The promotion builds on prior successes, such as the earlier sampling of MATLOCK, which made the first eight episodes available on a dedicated Pluto TV channel and on-demand, driving strong viewer engagement and paving the way for new episodes on CBS.
“This is the most ambitious primetime synergy between CBS and Pluto TV yet,” said Amy Kuessner, EVP Programming at Pluto TV. “Free, full-season access to CBS’s biggest television series is something only Pluto TV can offer in this way. We’re proud to give audiences the chance to catch up on these beloved series before the new episodes return at no cost, and to demonstrate how Pluto TV continues to deliver premium content through the power of Paramount’s unified ecosystem.”
“We’re giving fans a front-row seat to binge – or sample from – a full past season of six standout CBS Original series, on Pluto TV, just before their big returns during ‘CBS Premiere Week,’” said Mike Benson, President and Chief Marketing Officer, CBS, BET and VH1. “It’s a win all around – CBS builds excitement, Pluto TV keeps fans engaged and viewers get to relive cliffhangers or discover new favorites.”
This strategic cross-platform effort underscores Pluto TV’s role as a key destination for fans seeking accessible, high-quality content. The campaign aligns with CBS’s “Premiere Week,” which kicks off on Sunday, October 12, with special sneak peeks of MATLOCK and ELSBETH, followed by seven consecutive nights of new and returning series episodes. The initiative aims to generate excitement for CBS’s fall lineup while leveraging Pluto TV’s platform to keep audiences engaged with free access to past seasons, enabling them to revisit dramatic cliffhangers or explore new favorites.
Pluto TV’s robust CBS content library already includes over 100 iconic and fan-favorite series, spanning genres such as drama, news, sports, and classic television. Popular titles like Star Trek, CSI: Crime Scene Investigation, Blue Bloods, NCIS, Cheers, I Love Lucy, Charmed, Matlock (1986), Moesha, The Andy Griffith Show, and The Twilight Zone are available, alongside the “CBS Latest Episodes” feature, which offers on-demand access to the most recent four episodes of in-season CBS primetime series a week after their broadcast.
This September promotion reinforces Pluto TV’s position as a leader in free ad-supported streaming television (FAST), emphasizing its commitment to accessibility, content discovery, and catch-up viewing. By offering full seasons of major CBS franchises, the campaign not only celebrates the platform’s ongoing partnership with CBS but also caters to the growing demand for flexible, no-cost streaming options, ensuring fans can dive into beloved series before the new seasons premiere.
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